Supermarket shopping, buying food would be an experience that everyone would be familiar with. However, the experience were built by the companies and distributors that are profit-oriented, and thus creating an unhealthy phenomenon that the customers would mainly focus on the low price and the taste of the product.

The Magnifood project, from the perspective of user experience and information design, our aim is to create an interactive supermarket shopping experience, including the planning, shopping and learning stages, for our users to understand the true value of food lies throughout the production chain. The information we provided in different stages of the experience would be a channel for our users to develop their knowledge regarding to the food they would consume daily.